Does Wedgwood Need More Than Just Money?
In my recent article on the demise of Wedgwood, I suggested that to become successful again, the company would need more than a mere buyer. Instead, improvements in innovation and marketing would be required.
It seems that I am not alone in that view. Several newspapers have covered the story, with headlines such as “Wedgwood may be deadwood now, but it’s been broken for a long time” (Globe and Mail, Canada).
The New York Times has also got in on the story with “Wedgwood is going bankrupt because it forgot the lessons of its founder“.
Finally, a contribution from The Guardian: “How the display cabinet killed Wedgwood“.
Sad though it is, there were undoubtedly some problems with Wedgwood’s business. Whether these can be truly resolved by a buyer will be interesting to see. Let’s hope so.
